Welcome to Multiverse Brand Guidelines. Learn about our spirit as manifested in our beliefs and aspirations.

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Taglines

Supercharge your health with mushroom products.
Story

The Multiverse is the world's first curated online marketplace for the highest quality mushroom products. We pride ourselves on upholding the highest standards within our sacred kingdom. To enter Multiverse every potential new brand partner goes through Multiverse Approval Process.
Values
- Sustainability
- Organic
- Effective
- Taste
- Sacred
- Lively
- Healthy
- Energy
- Immunity
- Focus
- Chill
Mission

To optimize your well-being.
Position

Multiverse sources, vets, and tests the best fungi-based consumer products on our marketplace to get you one step closer to optimal well-being and living your heightened life. We analyze each product to ensure they meet our Fung-YES criteria, taste incredible, and are aligned with our mission to bring the best fun-guys into your world.
Hashtags
- #mushrooms
- #fungi
- #multiverse
- #mushroommarketplace
- #fruitingbody
- #elixirs
- #coffee2.0
- #tinctures
- #superfoods
- #skincare
- #adaptogen
Tone of Voice

Mushrooms as a superfood is still a relatively new concept. Do you find yourself wondering "I want to optimize my health with mushrooms, but where do I begin?"
Copy Style

What did the punk rock mushroom chef say to his mushroom assistant? Oy! Stir!

Brand Identity

Logo
Icon
Wordmark
Alternative Logos
Product Photography
Lifestyle Photography
Background Photography

Brand Style

Primary Colors
- #f1d2d0 RGB (241,210,208)
- #fcdda9 RGB (252,221,169)
- #deebeb RGB (222,235,235)
- #f7f3d3 RGB (247,243,211)
Secondary Colors
- #fadaba RGB (250,218,186)
- #e9dfe7 RGB (233,223,231)
- #905d4c RGB (144,93,76)
- #66904c RGB (102,144,76)
Monotone Colors
- #fefcf8 RGB (254,252,248)
- #000000 RGB (0,0,0)
Color Gradients
- #D79651 #E8DDC9
- #91654D #78704D
- #FCDDDD #FEDDA1
- #D9E9E7 #FCF2D1
Primary Fonts
Secondary Fonts

Brand Rules

Logo Dos and Dont's
- The Multiverse Brand Logo should be used like this.
- The Multiverse Brand Logo should not be rotated.
- The Multiverse Brand Logo should not use gradients.
- The Multiverse Brand Logo should not be placed on a too light or dark background.
Icon Dos and Dont's
- The Multiverse Brand Icon should be used like this.
- The Multiverse Brand Icon should not be rotated.
Wordmark Dos and Dont's
- The Multiverse Brand Wordmark should be used like this.
- The Multiverse Brand Wordmark should not be rotated.

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